Flipkart, which is being taken over by Walmart in a USD 16 billion deal, had introduced the furniture brand on its platform last year."We have seen great traction for the brand and it is already 30 per cent of the sales of our overall furniture category.. By the end of the fiscal, we expect it to be closer to 50 per cent," Menon said. By the end of 2018, 60 per cent of furniture products on Flipkart will be durability certified, it added.
The 'Perfect Homes by Flipkart' lineup is about 30 per cent cheaper China Silicone Rubber O-Rings Factory than similar options available elsewhere, Menon said, adding that the focus is on building standards by offering quality assurance and warranty to customers."A significant portion of the furniture market in India is unorganised and our intent is to establish 'Perfect Homes by Flipkart' as a key brand," he said.Flipkart, which is being taken over by Walmart in a USD 16 billion deal, had introduced the furniture brand on its platform last year. Flipkart expects its private label 'Perfect Homes' to account for almost half its revenues in the furniture category by next March as it expands the product range as also the number of partners under the brand."We are expanding our range to 250-300 SKUs from about 150 right now and our target is to play across 20 categories in the segment," Flipkart Head of Private Labels and Electronics Adarsh Menon told PTI. New Delhi: Flipkart expects its private label 'Perfect Homes' to account for almost half its revenues in the furniture category by next March as it expands the product range as also the number of partners under the brand.The company also intends to double the number of its partners for the brand to 10 in the next few months, he said.